Launched in 1994 by Al Futtaim Group, AFTRON has expanded its business in Consumer Electronics and Home Appliances across GCC, Middle East, Africa, CIS and South Asian countries.

VISION:
We at AFTRON believe in providing better quality of life to the customers by delivering range of products those are Reliable, Convenient to use, Practical and Affordable.

QUALITY:
All AFTRON products are manufactured in world class facilities with stringent checks for quality and reliability.
All products conform to CE & GS Standards. They also conform to SASO and Dubai Central Laboratories (DCL) Standards where applicable.

ENVIRONMENTAL CONSCIOUSNESS:
AFTRON is driving the ‘Go Green’ philosophy with introduction of environmentally friendly and safe to use products.

CFC Free Refrigerators – AFTRON Refrigerators run on chlorofluorocarbons free refrigerants which protect the Ozone layer and avoid green house effect. 
Energy saving lamps - Compact Fluroscent Lamps  CFL consume 80% less energy to produce same light than an ordinary incandescent lamp. CFL also lasts 8 to 10 times longer than ordinary bulb.
Safe Appliances – All AFTRON small appliances with heating elements are certified for safety by Dubai Central Laboratories of Dubai Municipality.