To deliver a product that is superior in features and high in product styling, while being price-friendly enough to deliver total value to our
“Expect More” isn’t just a strapline, but a solid platform that reinforces the bar of what represents value – a promise that continues to rise.
It’s based on an insight that apart from delivering superior performance, consumers look for brands whose values and personality align with their own. The core proposition of “expect more” is therefore fundamental to our core target market: THE VALUE SEEKERS.
We see our Extended Warranty strongly reinforcing this promise as a tangible benefit.
It’s a reassurance backed by the Al-Futtaim heritage over the years. Aftron is part of the Al-Futtaim Group, an international conglomerate with an enviable roster of global and local brands in real estate, automotive and retail.
What sets the Aftron brand apart is its unique balance of earned trust with its durable range of products that combine elegant styling, stringent quality standards and high performance, to constantly appeal to the value seeker.